WhoaNelly’s is an emerging, on-trend, brand with strong regional traction and early product-market fit. I’m advising the founders as a fractional sales lead to build a path from regional success to national scale — shaping commercial strategy, organizing the sales pipeline, and driving the early foundations of brand traction. My advisory role includes strengthening distributor relationships, aligning broker partners, and supporting investor readiness as the brand moves into its next stage of growth.